Shoptopia launched this month. What is it?
Shoptopia is an online social shopping experience where members can share their love for their favorite brands, discover new products, seek shopping advice from a community of friends, family and peers, and receive exclusive benefits from local shopping centers.
Why is it?
“When using more than one channel to shop for goods, 75% of consumers overwhelmingly prefer to move from online to brick-and-mortar locations,” said John Dee, president of Mallfinder Network. “We launched Shoptopia to meet the needs of these consumers and to connect them directly with brands and products available locally. We’ve partnered with Forest City as we test the concept and intend to roll out not only to Forest City’s multiple centers but in partnership with shopping centers across the country.”
